How Head & Shoulders scratched their way into the hearts of Aussies.
More than half the world gets dandruff.
Yet, only 14% of Aussies use an anti-dandruff shampoo like Head & Shoulders.
Instead of just talking about flakes, we shifted the conversation to an early sign of dandruff: itchy scalps. We brought this to life through a cheeky, pun-wielding, annoying son of an itch named Dan Druff – Australia’s itchy scalp problem personified. The only way to silence him forever is with good ol’ Head & Shoulders.